Ask Questions. It is important to remember that you stepped into the culture. You did not bring it with you. Remember number one: It is what it is. New leaders cannot rush in and change the culture overnight. So, the best way to start is to ask a series of questions: What are the most important factors that determine how people behave? What few behavior changes matter most in meeting your goals? Who are a few people that you can enlist to assist you? And what can you and your fellow senior leaders do differently to send the change message? But you can’t just set up a list of questions, press play, and get the answers. I encourage you to empower others to help you seek answers to the questions. How stakeholders view organizational culture impacts the institution. Therefore, building and managing institutional culture is everybody’s business.