Behavior Matters. An important aspect of the leader’s job is to provide clear operational structures for subordinates which means giving subordinates a definable scope of work, providing specific guidance, and clarifying organizational structures, policies, rules, and procedures. Start at the top! The leaders at the top must demonstrate the behaviors they want to see in others. Behavioral change of senior team members can foster behavioral and culture change at the lowest level. Senior leaders must give staff incentives and demonstrate behaviors that align with the desired institutional goals. Processes and systems must be engineered to drive the expected behaviors at the institution.